Small business email marketing has the reputation, most powerful, and cheapest method. It's easy to build a list of customers and prospects, especially from your website. By building a relationship with your customers, they will gain trust and get to know you and are more likely to buy from you again and again. Email is the best way to do this.
The easiest and most free one starts with an Excel spreadsheet. However, I highly recommend using an email database management system. You can also purchase email database for your small business.
I personally use this in my business and it is very economical and relatively easy. It also comes with the ability to send out newsletters. The subject of email marketing, list building, and communicating with your list is extensive. One of the biggest mistakes people make is focusing on making lists and neglecting communication with them.
Make sure you start building these connections with your customers right away. Send them a congratulatory message. Submit ratings in the form of links, downloads and information. You may want to have an email template to make your company stand out.
Make sure you communicate with your customers regularly. Automatic replies are a great tool because they allow you to compose and schedule your messages in advance. Basically, you can set all your emails on autopilot – do this once and when someone is added to your list, everyone will receive the same message in the same order at the interval you set.