This article will be a collection of various types of motion graphics. It will also give an idea of what kind of work you can accomplish or even bill for. In this article, we will not cover many different styles, but reasons and examples for each type of video. Before I start, I want to share my definition of a motion graphic video.
Motion graphics is where animation and graphic design meet. Motion graphics and animation can definitely be interchangeable in some places. Understanding the basic principles of each discipline will make you a better motion designer.
This is what I am most comfortable with. It has a wide variety of purposes and I would say it is one of the more common uses of motion graphics. Explainer videos take a complex process or situation. Then uses animation to break down the process into manageable chunks that tell the complete picture.
It is a way to help people emotionally connect with your brand because you can bring storytelling to the mix. In this day and age, people are generally lazy. Even I am, I much prefer to see a video about a product than looking for various information on the website. A video can package your sales/product into a nice emotional and engaging story that increases your bottom line.
Being able to make your prototypes move is a nice skill that can give you and your team clarity. I have used my motion graphics techniques to help others understand how a menu should animate, or how something should slide in or out.
This category can overlap with product marketing. You can create a whole motion graphic video with your product's UI. This is a lesser-known use of motion graphics. UI animation can especially be useful when talking to developers when handing off assets.
These parts of the animation, graphic designs, and digital footages are combined together by adding audio to form a digital film. This helps to convey ideas to viewers in an easy and effective way. It is served through electronic media. This is different from general animation, it is not fully driven by characters such as animation that often represents animated forms, logos, and other texts.
It does not have an official founder or creator since its beginning was not recorded anywhere. But even in the early 1800s some presentations which can be classified as motion graphics were released. Its history was closely related to computer graphics. History is closely related to computer graphics. Development in computer charts leads to the development and use of wider motion graphics.
It is usually used to create advertisements, film titles, information sharing, etc. Texts are the main content of these graphics and by giving animation to the text and adding audio motion graphics are created. You can also get a professional motion graphic video through https://www.myevideo.com/motion-info-graphic/ for your business advertisement.
Uses of motion graphics
1. Information Sharing
If you are trying to convey a message or information to the audience then this will help you to do that in an easy and effective way. Through this method, you can convert your idea into animation and by adding suitable audio and other features so that content will be more acceptable and understandable for the audience.
2. Movie and Other Video Titles
One of the most common uses of graphics is to make video titles. Before starting a movie or other videos the title is shown with the help of motion graphics. It is created to impress the audience and make it look more attractive. The text is animated along with a piece of background music which is a common style of the title card.
3. Logo Graphics
Logos for your company, websites, etc. can be made more attractive by adding animations to it. It is a type of motion graphics.